One to One Marketing and Personalized URLs from DUKE in Cleveland, Ohio

Personalized URL (PURL) marketing provides a powerful on-line response channel for your one to one direct mailings. Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. A personalized URL effectively extends the benefits of your one to one direct mail marketing online by referring recipients to a personal website. Once they arrive at their website you can begin obtaining valuable information that can be immensely helpful in directing future marketing efforts. A personalized URL is one of the most powerful tools you can use to identify with your customers on a very personal level and build recognition for your company’s brand.

Did you know that 42% of direct mail recipients prefer to respond online? A personalized URL can do the trick

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The acceptance of the Internet as a preferred channel of communication has widely shaped and influenced the way we do business. As a result of the technology, online B2B and B2C relationships have become more personal and interactive. Today, users expect to be greeted by name. Information is conveniently pre-populated into records and forms. Visits are customized with pages, links and pop ups that relate specifically to buying habits, personal preferences and life-style trends of the specific user. Internet marketing has truly revolutionized how we conduct business and talk with one another.

One to One marketing Gets 2 to 5x the lift.

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